Accouncement
Sunset has a new logo, website, and app design — built to reflect our mission: find what they left behind.
September 9, 2025
Today we're introducing a new brand for Sunset — a redesigned website, an overhauled web app, and a new logo that better reflects who we are and what we're building.
Why the Rebrand
As Sunset has grown from a search tool into a full estate settlement platform, we needed our brand to keep up. Our goal has always been simple: make it easy for families to find and transfer every account and asset after a loss. The previous design didn't fully communicate the scope of what Sunset can do. The new one does.
We wanted every part of the experience — from the first time you visit our site to the moment you close an account — to feel clear, calm, and purposeful. Settling an estate is stressful enough. The tool you use to do it shouldn't add to that.
A Sunset Is Also a Sunrise
Our new logo is built around an idea that's been central to Sunset from the beginning: every sunset is also a sunrise. Loss marks an ending, but it also marks the start of something — the process of moving forward, of getting your family's financial life in order, of finding stability during an unstable time. The logo carries that duality, and we think it reflects the spirit of what we do.
Find What They Left Behind
We're also introducing our new tagline: Find what they left behind.
It's the simplest way to describe what Sunset does. Families come to us because a loved one has passed and they need to understand what's out there — bank accounts, retirement funds, insurance policies, property, debts. Sunset finds it all and helps close the loop. That's the promise, and now it's front and center.
What's New
The redesigned website and app aren't just cosmetic. We restructured the experience to make it easier for families to understand what Sunset can do for them, start a search quickly, and track progress as accounts are discovered and closed. Everything is built around clarity — because when you're grieving, the last thing you need is a confusing interface.
Still Free. Still Here for You.
Nothing about how Sunset works has changed. Our platform remains completely free for families. We're just making it easier to see how much we can help.
Take a look at the new experience at hellosunset.com.
Questions or feedback on the new design? We'd love to hear from you at [email protected].
HOW WE MAKE MONEY
We’re paid by banks, not families
Just like any bank, we make money from interest yielded while money sits in the estate bank account.
No out-of-pocket costs or fees
You never pay for anything out of pocket. Ever.
We make money on interest
No hidden costs. No surprise fees. No fine print.
You keep all your money
We never take a cut of your inheritance.
Frequently asked questions
How quickly will I see results?
Most results come fast. Here's the general timeline after your account is validated:
- Within hours: Creditors and debts, some bank accounts, property records (all 50 states), vehicle titles, and unclaimed property
- 1–2 business days: Retirement accounts (401k, IRA, pension), investment accounts (brokerage, stocks, crypto), life insurance, and business ownership. Note: these searches don't run on weekends or bank holidays.
- 7–14 days: Comprehensive bank account search with confirmed balances across all account types
Most families have 100% of assets discovered within 5–6 days.
Who can use Sunset?
Any family member, executor, administrator or personal representative responsible for managing a deceased person’s assets can use our software tool. We support asset search and probate in all 50 states and every county in the U.S.
Am I responsible for their debts?
No, the deceased was solely responsible for their debts. If a loan was backed by a physical asset, such as a home or vehicle, you have options to transfer or payoff from estate proceeds.
For a loan that was jointly held, the responsibility remains with the other person on the account, often a spouse. Sunset automatically identifies if a debt has a living responsible party, and clearly flags it.
What is an estate bank account? Who controls it?
A estate bank account is a standard bank account in the estate’s name where all funds are consolidated. You can use it to pay expenses, view a full transaction history, and eventually distribute inheritance to beneficiaries.
With one click Sunset can set up an estate back account.
You control the estate bank account. You can pay bills, taxes, and distribute the funds to heirs.
All estate bank accounts set up by Sunset are FDIC insured and protected from fraud and identity theft.
How can I pay estate expenses?
With your estate bank account you can use to pay expenses to settle your loved ones affairs. You can also reimburse yourself for expenses you may have paid out of pocket before the bank account was set up.
This includes paying for funeral expenses, accountants and attorneys if needed (most families do not need these services when working with us), realtor fees when selling property, money going towards settling debts, money spent fixing up a property before selling it, etc.
What security measures does Sunset have?
Sunset is SOC 2 Type II certified, and we hold ourselves to the highest standards in how we build our software and store data so that you’re always protected. We have in-depth fraud and identity verification measures on the deceased and the beneficiaries, and we run background checks on all employees.
What about probate documents?
You can use our software to generate and sometimes file probate documents in every county nationwide.
Online notarization is also available through Sunset.
If your case is unusually complex, or disputed, we recommend hiring experienced probate counsel.
Can Sunset help my probate attorney?
Yes. Attorneys regularly recommend Sunset to their clients. Before your attorney can guide you on the right probate path, they need a complete picture of the estate's assets and debts. Sunset generates a comprehensive Estate Asset Inventory with account numbers, balances, and more, giving your attorney exactly what they need to move forward quickly.
Will financial institution be notified of a Sunset search?
No, we do not notify any financial institutions of the death when performing our searches, except for in the case of life insurance.
Our process combines document review, data integrations, and indirect verification with financial institutions. Families usually discover most accounts within 1 day, although some bank account confirmations take up to two weeks.
Financial institutions are only notified after a request for closure and transfer has been made by you.
How much does Sunset cost?
Sunset is free to use. Sunset never charges families or takes a percentage of the estate.
All of our tools are free, including search and discovery, probate document generation, asset transfer, and more. No upfront fees, subscriptions, and deductions from the inheritance.
Our bank partners pay us a referral fee, based on interest generated from estate bank accounts. That way, all the deceased’s assets go to the beneficiaries and heirs.
